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INSJÖN HOME > Inspiration

”Beauty has healing power” – Insjöns Väveri x Emma Olbers

Together with designer Emma Olbers, we present a new interpretation of the classic Swedish pattern Daladräll in a warm, earthy colour palette. Emma Olbers runs the Stockholm-based studio Emma Olbers Design and has received several awards and recognitions for her work with sustainable design.

Daladräll has been woven by us since the very beginning of the mill and is a familiar sight in many Swedish homes. Now, the pattern is given new life in soft shades of ochre, pink and green. The colours were developed by Emma Olbers, who, in collaboration with Ersta Diakoni and Tengbom Architects, was responsible for the interior design, colour and material concept of Ersta’s new hospital in Stockholm. The palette is rooted in the vision of creating a warm and welcoming environment, based on the belief that good aesthetics promote wellbeing. The yellow hue of Ersta’s oldest buildings serves as a focal point for the calm and harmonious atmosphere. Marie Cederschiöld, Sweden’s first nurse and the first superintendent of Ersta Hospital, was convinced that it is not enough for a hospital to be clean – it must also be beautiful.

The collection consists of woven tea towels and napkins in two different colours. Like all our textiles, they are crafted using traditional techniques at our historic weaving mill in Dalarna. The yarn is dyed at Holma in Hälsingland.

 

A collection where textile and ceramics meet

Lena Mäcs lives in Insjön and is the fashion designer who became a ceramicist. She has made a fantastic ceramics collection inspired by our classic patterns. The products are sold in our store in Insjön as well as in NK, Stockholm.

Hi Lena! Tell us about yourself and your background.

I was born and raised in Tunsta, a village that’s a part of Insjön and Dalarna County. In the 80s I moved to Stockholm to study fashion and design at Beckmans College of Design.

After my graduation I worked as a freelance designer both internationally and for Swedish clothing companies. In 2017 I felt that I wanted to try something new and started studying ceramics in Leksand. It was a fantastic education and today I work as a fulltime ceramicist in my studio in Insjön. To go from fashion design to ceramics was both a small and big step. The design process is the same, but the technique is different and it’s fascinating to shape it with your own hands.

I also work with other materials parallel to the ceramics. I design and manufacture jewellery and accessories that’s also inspired by my background and sometimes I still work with clothing design. 

How would you describe your style?

My style is direct and intuitive. It’s important that my pieces are tactile – you should be able to feel them both with your fingers and your mind. Size, proportion and the end finish is really important. The material I work with is stoneware and I develop my own glazes. I experiment and fire my pottery several times which contribute to the uniqueness of each object.

The thought behind the collection for Insjöns Väveri is that it, unlike my other collections, should be clearly inspired by Dalarna but still reflect my own style. Each small bowl and vase should have its own soul and expression. When you buy something I’ve created I want you to feel that no one else has this particular piece that you own.

What do you associate with Insjöns Väveri?

The weavery has always been there and is a natural part of Insjön. I worked there during summers in the 80s when I studied at Beckmans. There were busloads of people that went there to buy something nice for their loved ones, gifts for weddings, graduation presents or for themselves. The quality and tradition were well-known. I think I still know every single name of the tablecloths.

What did the process behind the collection look like?

It was important to me that the ceramics would feel like Åhl (Insjön). Although it’s in my genes I started doing thorough research. The first thing I did was to go to the weavery to soak up the atmosphere, look at different set-ups and areas of use. I gathered photos from Åhl and the local folk costume, looked at traditional paintings, textiles, and folk paintings from Dalarna. The style here in Dalarna is quite rustic which I like very much.

The tablecloths from the weavery were also a big source of inspiration. By that I mean the simplicity, rusticness and the graphic patterns. It gave me many ideas and felt natural to incorporate into the ceramics. Inspiration resulted also in a romantic style. The bowl with pink flowers is inspired by the pattern Åhldräll, and I have always associated the pink colour with the Linnea flower.

The things that inspired m became patterns and colours for the ceramics. It was both conscious and subconscious, that’s how my design process works. It resulted in a traditional but updated look that I think connects the present with the past.

 

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